About Me
Ari Cabral is a film critic, advertising professional, and co-founder of the Portuguese-language website CinePipocaCult, where he works as an analyst, content curator and head of digital presence. With a solid background in advertising and a specialization in film criticism under Pablo VillaƧa, Ari has developed a critical approach that combines technical expertise, sensitivity, and a deep passion for cinema.
His sharp eye for film language, narrative structure, and audiovisual construction is the result of over two decades dedicated to film analysis — always with a focus on making the conversation around cinema accessible, engaging, and relevant to the audience. A lifelong cinephile since his teenage years, passionate about both film classics and independent gems, Ari believes that criticism should not create distance but bring the viewer closer to the cinematic experience.
With a direct, empathetic, and well-grounded style, his reviews always seek a balance between information and emotion, valuing each film within its aesthetic, historical, and social context. To him, the role of the critic is to be a bridge, not a wall — someone who helps the audience see what the film is trying to say, even when it doesn’t say everything with words.
His sharp eye for film language, narrative structure, and audiovisual construction is the result of over two decades dedicated to film analysis — always with a focus on making the conversation around cinema accessible, engaging, and relevant to the audience. A lifelong cinephile since his teenage years, passionate about both film classics and independent gems, Ari believes that criticism should not create distance but bring the viewer closer to the cinematic experience.
With a direct, empathetic, and well-grounded style, his reviews always seek a balance between information and emotion, valuing each film within its aesthetic, historical, and social context. To him, the role of the critic is to be a bridge, not a wall — someone who helps the audience see what the film is trying to say, even when it doesn’t say everything with words.